Bottom Line Briefing - December 2005
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Oregon Society of Association Management |
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| December 2005 Issue
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What does your organization do better than anyone in its field? And how do you communicate those unique qualities to members, prospective members, and other constituents?
"Maximizing PR for Branding an Association" is an original work featured in this month's "From The Experts" column. Written by Lisa Gunggoll, a long-standing veteran in this field and Group Account Manager of Manning, Selvage & Lee, we invite you to scroll down and take in Lisa's guidance on the benefits of public relations in an association's overall communications strategy.
Happy Holidays!
P.S. Sometimes the articles that BLB's editors summarize for you are selected from printed publications that are not available on the Internet. If you'd like our assistance finding the full text of an article featured in BLB, just reply to this email - and include which article you'd like to see - and we'll be in touch shortly to help you locate it! |
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COMMUNICATIONS & TECHNOLOGY |
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Emailers Don't Always Target the Best Days for Results
Center for Media Research (11/11/2005)
The online marketing services firm eROI's third-quarter study on ...
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Innovative and Inexpensive Member Marketing Techniques
ClickZ News (11/20/02)
Some of the most innovative people in the use of email marketing ...
Read More
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When Can I Expect an Email Response? A Study of Rhythms in Email Usage
Hewlett-Packard Labs (11/16/2005)
Building on previous research showing how rhythmic temporal ...
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LEADERSHIP & CHAPTER MANAGEMENT |
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Ghosts in the Office
Associations Now (11/05)
Employees who tend to put in the required number of hours on the ...
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Cultivating a Taste for Mergers
Washington Post (11/14/05)
The Grocery Manufacturers Association and the Food Products ...
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Voting or Nonvoting - That is the Question
Forum (11/05)
Many associations use the terms "ex officio" and "nonvoting" as ...
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Sara Hume: A 'Driving' Force in Women's Golf
PCMA Convene (10/05)
Sara Hume, the executive director of the Executive Women's Golf ...
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Associations Rush to Help Hurricane Victims
Association News (10/05)
Associations around the country were quick to offer help to ...
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EDUCATION & EVENTS |
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Improve the Experience: Get Results From Trade Show and Event Programs
Forum (11/05)
The Trade Show Exhibitors Association's 2005 exhibit management ...
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Making the Best of RFIs
Meeting News (10/05)
The Trade Show Exhibitors Association and Exhibit Designers and ...
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FROM THE EXPERTS |
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Maximizing PR for Branding an Association
Bottom Line Briefing (12/01/05)
Non-profit member-based associations, concerned about the ...
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